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Duckweed Data Deletion

Last updated: April 2026

1. Agreement to Terms

By accessing or using the Duckweed platform ("Platform"), you ("User," "you," or "your") agree to be bound by these Terms of Service ("Terms"). If you do not agree, you may not use the Platform. These Terms constitute a legally binding agreement between you and Duckweed ApS ("Duckweed," "we," "us," or "our"), registered in Denmark.

2. Description of Service

Duckweed provides an automated digital advertising platform that generates, launches, and continuously optimises paid advertising campaigns across third-party platforms including but not limited to Google Ads, Meta (Facebook/Instagram), and LinkedIn ("Ad Platforms"). Duckweed acts solely as a technology intermediary and does not guarantee specific advertising outcomes, revenue, leads, or return on ad spend (ROAS).

3. Eligibility

You must be at least 18 years of age and have the legal authority to enter into binding contracts on behalf of yourself or your business. By using the Platform, you confirm that all information you provide is accurate and that you are authorised to act on behalf of any business entity you register.

4. Account Registration and Security

You are responsible for maintaining the confidentiality of your account credentials. You agree to notify us immediately at legal@duckweed.dk of any unauthorised use of your account. Duckweed is not liable for any loss or damage arising from your failure to protect your account information.

5. Subscription Plans and Billing

5.1 Plans. Duckweed offers tiered subscription plans (Duckweed, Pond, Lake, Ocean) as described on our Pricing page. Features and ad spend limits vary by plan.

5.2 Billing. Paid subscriptions are billed monthly in advance in Danish Krone (DKK), excluding VAT (moms). VAT will be added at the applicable Danish rate where required by law.

5.3 Cancellation. You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period. No refunds are issued for partial months.

5.4 Price Changes. Duckweed reserves the right to modify subscription pricing with 30 days' written notice. Continued use of the Platform after the notice period constitutes acceptance of the new pricing.

5.5 Founding Member Pricing. Where a founding member rate has been explicitly confirmed in writing by Duckweed, that rate will be honoured for the duration of continuous active subscription. Founding member pricing lapses permanently upon cancellation or account termination.

6. Ad Spend, Spend Caps, and Overage Fees

This section is important. Please read it carefully.

6.1 Spend Caps. Each subscription tier includes a maximum monthly ad spend limit ("Spend Cap") as displayed on the Pricing page at the time of subscription. The Spend Cap represents the maximum amount Duckweed will actively manage and deploy across connected Ad Platforms on your behalf within a given calendar month.

6.2 Purpose of Spend Caps. Spend Caps exist to protect Users from unintended overspend, ensure platform stability, and allow Duckweed to maintain the quality and performance of optimisation across all users. Caps are not arbitrary limitations — they reflect the operational scope included within your subscription tier.

6.3 Spend Cap Reached. When your Spend Cap is reached, Duckweed will pause active campaign deployment for the remainder of that calendar month unless you request an overage extension. You will be notified when you approach your Spend Cap threshold.

6.4 Overage Requests. If you wish to exceed your Spend Cap in a given month, you may submit an overage request through your account dashboard or by contacting support@duckweed.dk. Overage access is granted at Duckweed's discretion and is subject to an additional overage fee of 2.5% of all ad spend managed above your tier's Spend Cap, billed at the end of the billing period.

6.5 No Liability for Spend Cap Pauses. Duckweed accepts no liability for any loss of advertising opportunity, revenue, leads, or business arising from campaigns being paused upon reaching the Spend Cap. It remains the User's responsibility to monitor their spend levels and request overages in advance where needed.

6.6 Third-Party Ad Platform Budgets. Duckweed manages spend on your behalf through connected Ad Platform accounts. You acknowledge that Ad Platforms may occasionally deliver spend slightly above or below targeted daily budgets due to their own algorithms and delivery systems. Duckweed is not liable for minor spend variances caused by third-party platform behaviour.

6.7 User-Owned Ad Accounts. Where campaigns are deployed through your own Ad Platform accounts, you acknowledge that you are the account holder of record and bear ultimate responsibility for all spend, compliance, and billing on those accounts. Duckweed acts as an authorised manager, not the account owner.

7. User Responsibilities and Acceptable Use

You agree that you will not use the Platform to advertise products or services that are illegal, misleading, discriminatory, or in violation of any applicable Ad Platform policies. You are solely responsible for ensuring that all business information, website content, and materials you provide to Duckweed comply with applicable Danish and EU law, including but not limited to the Danish Marketing Practices Act (markedsføringsloven) and EU consumer protection regulations.

Duckweed reserves the right to suspend or terminate your account if your use violates these Terms, any applicable law, or the policies of any connected Ad Platform.

8. Intellectual Property

8.1 Platform. All rights in the Duckweed platform, including software, algorithms, design, and branding, are owned exclusively by Duckweed ApS. Nothing in these Terms grants you any ownership rights in the Platform.

8.2 User Content. You grant Duckweed a non-exclusive, royalty-free licence to access, process, and use your website content, brand assets, and business information solely for the purpose of delivering the Service. You represent and warrant that you own or have the right to use all such content.

8.3 Generated Creatives. Ad copy, visuals, and creative assets generated by the Platform on your behalf are provided for your use in connection with your advertising campaigns. Duckweed retains the right to use anonymised and aggregated performance data for platform improvement purposes.

9. Data Protection and GDPR

Duckweed processes personal data in accordance with Regulation (EU) 2016/679 (GDPR) and the Danish Data Protection Act (databeskyttelsesloven). Our full Privacy Policy, which forms part of these Terms, is available at duckweed.dk/privacy. By using the Platform, you agree to our data processing practices as described therein. Where Duckweed processes personal data on your behalf, a Data Processing Agreement (DPA) is available upon request.

10. Third-Party Platforms and Services

Duckweed integrates with third-party Ad Platforms and services. Your use of those platforms is subject to their own terms of service and policies. Duckweed has no control over and accepts no liability for the actions, decisions, or policy changes of any third-party platform, including but not limited to account suspensions, ad disapprovals, algorithm changes, or reach fluctuations. It is your responsibility to maintain compliance with all relevant Ad Platform policies.

11. Disclaimer of Warranties

The Platform is provided "as is" and "as available." Duckweed makes no warranties, express or implied, regarding the Platform's fitness for a particular purpose, uninterrupted availability, or the results of any advertising campaigns managed through the Platform. We do not guarantee any specific advertising performance, ROAS, lead volume, or revenue outcome.

12. Limitation of Liability

To the maximum extent permitted by Danish law, Duckweed's total aggregate liability to you for any claim arising out of or relating to these Terms or the Platform shall not exceed the total fees paid by you to Duckweed in the three (3) months preceding the claim. In no event shall Duckweed be liable for indirect, incidental, consequential, or punitive damages, including loss of revenue, loss of data, or loss of business opportunity.

13. Indemnification

You agree to indemnify, defend, and hold harmless Duckweed ApS, its directors, employees, and agents from and against any claims, damages, losses, or expenses (including legal fees) arising from your use of the Platform, your breach of these Terms, or your violation of any third-party rights or applicable law.

14. Modifications to the Service

Duckweed reserves the right to modify, suspend, or discontinue any part of the Platform at any time, with or without notice. We will make reasonable efforts to notify users of material changes. Continued use of the Platform following any modification constitutes acceptance of the updated Terms.

15. Governing Law and Dispute Resolution

These Terms are governed by the laws of Denmark. Any dispute arising out of or in connection with these Terms shall first be attempted to be resolved through good-faith negotiation. If unresolved within 30 days, disputes shall be subject to the exclusive jurisdiction of the courts of Copenhagen, Denmark.

16. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

17. Entire Agreement

These Terms, together with the Privacy Policy and any Data Processing Agreement, constitute the entire agreement between you and Duckweed ApS with respect to the Platform and supersede all prior agreements or understandings.